Lectures on writing a Business Plan and Entrepreneurship

Background

The lecture started off with some of the clients that Chris Walker has assisted over the years. These included M&S, Red Bull, P&G, BP, Speedo, Reebok, Hyundai, Shell and many more companies.

 

What is a Business Model?

Chris described a Business Models as a rationale of how an organisation creates, delivers and captures value. Then presented many YouTube videos. Please see links below:

http://www.youtube.com/watch?v=QoAOzMTLP5s

https://www.youtube.com/watch?v=ks68qw5cBMc

 

What is a Business Model Canvas?

This is made up of nine building blocks:

  • Customer Segments – the different groups of people or organisations that a company aims to Reach and Serve.

 

  • Value Propositions- “Bundle” of products and/or services that create Value for a Customer Segment. Split in to three categories;
  • Newness
  • Performance
  • Customisation

 

 

  • Channels – this is how company communicates with and reaches out to it’s Customer Segments, to deliver their Value Proposition.

 

  • Customer Relationships – these are the types of relationships a company established with specific Customer Segments, which can range from “personal” to “automated”.

 

 

  • Revenue Streams- this is described as the cash a company generates from each Customer Segment, with different pricing methods, such as fixed list prices, bargaining or auctioning.

 

  • Key Resources – this is the most important asset required to make a business model work. This allows a company to offer products and services.

 

  • Key Activities – This has many components to make it a successful Business model. These include; Production, Problem solving and Platform and network management.

 

  • Key Partnerships – These can be anyone from suppliers to partners, companies must create alliances to optimise their Business Model.

 

  • Cost structure – Some Business Models are more cost motivated than others; the best example of this is budget airlines such as EasyJet and Ryanair.

 

Final thoughts

I feel that this should have been an optional lecture to attend, let alone write about as a mandatory blog post, as this is tailor made for people that want to go in to business enterprise or are that are a BUSINESS STUDENT, not a biology student with limited time and effort to focus on lectures not suited to my revalant feild or that i am interested in. As the third year is hard enough to keep motivated with the amount of work that is so important, let alone other mandatory lectures on subjects that were compulsory. This is not a detrimental comment to Chris Walker, as he had a tough task to keeping the room engaged with what he was talking about. This was, I feel, not relevant to anything within the field of Biology and should be revaluated for the next year students that have to go through this assessment.

 

Final Reflection

This blogpost assessment has pushed me to go to provided seminars and out of curriculum seminars, some of which I would not have particularly chosen previously or thought about attending before.

 

Creation of the page: I am both for and against this blog assessment. The pro would be for content creators, such as the people who use YouTube and twitch for a source of income, to have a section of the internet where you will always be registered to, is a great idea for their career. As those sites or platforms would possibly be sort lived. This would also be applicable to those people wanting to pursue a business career with a website and product seller. However, for the students that want to pursue science as a career, I feel that this skill is not necessary to talk about “one’s self” or other work to a wider audience that may not have an interest in the area that they describe on the internet in an informal fashion.

 

Snakes in wales: As this was my first seminar I wished to write up on, I wanted to write about one of my interests, covering reptile populations and conservation management. This talk was given at herp soc, as the school unfortunately had minimal reptile seminars with in university hours. I hoped this would create a positive response with a routine of writing these blog posts. The data collected was concise and if I were to stay in education, I would have liked to explore this problem of populations of escalapion snakes being established with in north wales and not being native to the UK. Being an interest of mine it was easy to take time out of the day to produce a blog post for this seminar.

 

Lizards in palm oil forests: this was also an interesting talk, again provided by herp soc (a society aimed at reptile enthusiasts both having an interest in keeping reptiles and wanting to have knowledge on reptiles around the globe). This was demonstrating the effects of human influences with our need to change the environment to suit us; with no regards towards the animals that originate there. The key notes from this study is that the herps, living in the developing Malaysian landscape, are reaching their thermal limits with no places of refuge to cool off, therefore becoming exhausted and essentially overheating within the habitat.

 

The other seminars where also interesting and consisting Haematology, stem cell transplants, the evolution and biogeographic influence on the radiation of red colobus, hunting in monkeys: human and primate behaviour in remote locations and masturbation phylogeny from a function in primates. These all interested me as they were all field work studies collected around the world, and most of them influenced by humans which is what science should be striving toward, informing the general populous on what effects we are having on the planet and what we can do to minimise these effects.

 

CV writing assessment centre – I feel that this was an informative set of lectures that only provided resources to go to, if you had questions, instead of providing help from within the school, which could have been compressed in to one lecture rather than three lectures, no detriment to Clare Brass.

Assessment centre: I feel that it was nothing but a farce; the egg experiment was another approach to a first-year exercise where we had to get to know each other, and not relevant to the CV, job open day or an actual job simulation. The experience I have had applying for jobs, being minimal at most I know, but the approach of three people to interview one candidate Is dated, as most interviews are staged over the phone or are video calls and have multiple online assessments, which was not stated in the assessment day and was limited with in the PowerPoints.

 

Dragons Den Workshop: I feel that this was not necessary for Biology students or for School of Science scholars. The project was primarily business related, which had a failed attempt to implement biology in to the session. Therefore, this was more of a forced timetabled slot where I saw this section on the open day to” show off student ideas”. Consequently, I thought this was a free idea stealing programs, for new products to be created with all the proceeds going to the school. With the attention only focused on “Bangor students” as a whole with no actual acknowledgment towards the brains or the specific people behind the creation of the idea. Only self-admiration with no actual input or legwork being carried out by the university.

 

In conclusion, I feel that this assessment was both, a waste of time and a drawn-out affair, which half of the students in the year did not start till after Christmas. Then complained (late in my opinion) when the deadline for handing this in, was on the same day as the dissertation deadline. Another idea could have been that more thought should have been given to different target audiences, rather than as a whole school. The process started lingering since September. A short and concise assessment would have been better as third year is stressful enough with ongoing work and dissertation, rather than this assessment. I enjoyed the seminars that where displayed out of house as they were targeted to the interest of the few, which I realise could not have been set out by the university, but I am glad that these out of hours seminars where counted toward this assessment because of the lack of in hours seminars that didn’t interested me.

 

However throughout it all,  I have enjoyed the lectures I attended which, if I were to stay in education, I would prefer to either go in to the field of herpetology as I would like to have studied either snakes in Wales or the effects that humans are having, changing the environment where reptiles or amphibians live. Failing this, I wouldn’t mind going in to the field work side of science, aiding in research on primatology or herpetology. As I am not planning to go into academia, either going into pet shop management or reptile management is another keen interest to me, which was one of the seminars I attended but I didn’t add to the blog.

Dragons Den

Background

This was a design activity, were we as a team would create a product that used biological components, that will help with fighting against climate change. From the product discussed, as a team we would explore how to start up a business, that would develop this product. Main ideas had to be performed in a pitch, and at the end of the scheduled session with a PowerPoint pitch and a crowd funding video.

 

The Task

In a team of six people, we had to generate a self-sufficient business from one product. We had three hours to create a biological product idea and develop this into a commercial creation, with a fully-fledged business model operational plan.  This would be in a “crunch canvas style” with different sections such as key; partners, customer relation and channels. We would also have to make a three to four-minute presentation explain our product, as if this was being pitched to a potential investor and finally, create and shoot a one-minute crowdfunding video, for the general public to invest in our product.

Our Product, Ripple

We wanted to make a product that would inform and protect people, when they are at their most vulnerable in everyday life. As we thought that this product should be mainly directed at students and adults, we knew the demographic as we all fit in that category. Therefore, we thought about developing a straw that would change colour when the presents of contraband or drugs were within the drink. This is crucial when people are becoming intoxicated and the chance of being taken advantage of is higher, especially if your drink is spiked. This would work similarly to litmus paper, when you test the PH of a body of water. The straw would be made out of paper, to conserve the environmental hazards of plastics, that would have four bands on the base of the straw (which is usually submerged into the drink). that would glow bright when the unknown or unwanted substance is detected. These would show on the straw the three most common substances that are used to spike peoples drink on the three bands, and also a control colour that would visible show a contraband substance was detected.  My contributions was the PowerPoint presentation information and design layout. The product name was Ripple 

 

This is the crunch canvers

IMG_1336

 

 

 

 

5. Hunting for Monkeys: Human and Primate behaviours in remote locations.

Background

In the early days of primatology, individuals would walk in to what they thought were remote areas, far from human influence and monitor pure unadulterated behaviour from the primates which were not affected by humans (quoted by speaker). However, it was later found that these ‘remote areas’ are also inhabited by humans. This was a common occurrence throughout tropical climates where primates reside and have in the past, it has been observed that humans watching and hunting primates. Therefor the behaviours observed had been tainted as these where not the first human interactions. These civilizations had been established before the Americas were discovered or described on a map. These humans usually had similar activities to one another, such as living adjacent to rivers or near to large running bodies of water. These native human populations or tribes have decreased since being discovered blending in with or moving way from the invading humans.

 

Traditionally, direct interactions between humans and primates could be broken down into three categories.

 

  1. – In the Amazon and other places within the Southern Americas, Monkeys are hunted for food.
  2. – If the humans were to kill a mother primate that was carrying a baby on her back. They would capture then raise the baby as a pet. Sometimes this was a sort after commodity and therefore they would eat the mother and keep the young primate. Within some tribes in the Amazon, a pregnant female human would have acquired the baby monkey, such as the above example, and use them as a replacement for their own offspring. If they had lost their own baby or younger human, females would imitate older humans with their offspring, using the primates as their offspring, therefore preparing to be mothers.
  3. – This last occurrence is more of a distant interaction, with an example being the tribe’s people collecting fruits, fishing or harvesting different plants or other animals, which would also change primate behaviours. More recently, the new phenomenon of eco-tourism was invented. This is where people can travel to these remote places, to explore and see different wildlife in their own enviroment, which would disturb primates. A further disturbance is the researchers who try to find even more remote areas and survey the species that live there or collect samples to analyse. this may not cause as much of a disturbance as the rest of the examples, but they still have negative effects on the native primates.

 

With all these different ways that primates are exposed to humans, how they respond to humas has fascinated scientists within the field of primatology.

4. The Evolution and Biogeographic influences on the radiation of Red Colobus

Background

This group is part of the larger collection of Procolobus Monkeys, which is the start of an extremely complex taxonomy. This speices is found across the Central and Western African forest belt, with small groups residing in Eastern Africa.

They are on the verge of extinction.

This group is not well documented and are fairly endangered in their natural habitat. The Red Colobus has a well-adapted digestive system, consuming leaves and other plant matter and requiring ample time to digest this material, which is thought to have influenced the biogeography as well as their evolution. The Colobus taxa were thought to have split into two groups containing the Olive Colobus and the Red Colobus species, around 10 or 11 million years ago (MYA).

 

One idea

As a study conducted by a Representative at Bournemouth University ( I did not catch the name), performed a modelling survey of the species. They concluded that the species could not extend out of the current locations due to the necessary food resources, even though there are ‘bottle species’ that are more closely related to the modern African Colobines down in Southern Africa. This divide is thought to have occurred due to the Red Colobus requiring enough time to digest food matter, socialise and resting and therefore loosing daylight. It is believed that this species does not travel at night. These ongoing arguments with this evidence, is believed to explain why all the Colobus species is not in Southern Africa, even though the environment is now similar to what they live in currently, in Central and Western Africa.

 

A counter idea

However, there have been discussions around the evolution of this group, as it is also thought to be far from straight forward. Being explained as more of a “taxonomic headache” with a struggle to determine who belongs to which group, with a new impression being a change to the genus within the Colobus group as well as new sub-genus and removing some colobus monkeys, due to not having the correct species group and sub-species in the precise taxa presentation. A new view of the evolutionary history is assumed to be the same idea, which was proposed within Baboons. This offered a new opinion on the Red Colobus leading to thoughts of this species being extremely complex similar to Baboons.

 

To wrap up!

This is an ongoing argument within the anthropological community, with some individuals stating that these types of discussions will not be resolved until science can definitively prove the evolution of primate species, as current examples used are from the fossil records. This is a patchy method and leaves lengthy gaps between species, therefore not being reliable to find the origin of different groups. With most people looking into the environmental factors of these species. Another clue which provided an up and coming theory being, due to Red Colobus being heavily hunted by Chimpanzees, this is alleged to change the area which they are found in and thought to have changed the social grouping rather than the ecology forming the species, predators could in fact have shaped the Red Colobus taxa.